October 2, 2013

Fails vs Wins #7

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Win - We hired a new staff member! Her name is Eloise and she has a super cute blog Jazzlips and Tulips. She wore cat socks and jelly shoes. She's great!

Win - We got so much new stock in the shop this week! Cute stationary galore!

Fail - The website hasn't had products added for a while now sorry guys! We're making some changes to it at the moment and it's taking a bit longer than planned. I promise it's going to be better and have more products on it than ever once we're done.

Win - New Girl started again which means Schmidt is back in my life!

Win - We got a new counter in the shop - it's lavender.

September 20, 2013

Honestly Why!?

I used to call myself a lover of all things vintage. I've recently had to change this to 'MOST' things vintage. These adds from the 1940s-1950s have really thrown a curve ball at my mid century love affair. What is happening in these images!?

I cant even comprehend why any advertising company would think that demonic looking, slimy, smug faced, creepily happy children shoveling food in their faces would sell products!? Also why are those kids so hideously stoked about what they're being served? Jam on bread and baked beans are definitely not meals to loose your shit over.

Okay okay, calm down you might be thinking. 'It's just how things were back in the day' you might say? Well do me a favour please. Take a good long look at the boy eating out of the baked beans can and imagine you wake up in the night and he's standing next to your bed looking at you just like that. Now imagine the gross spoon he's holding is a knife........

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I might also add that on my quest for these little creeps I also came across the most sexist, racist and down right wrong adds from this time! What the hell were our Grandparents up to? Maby I should do a series?

Okay Rant Over :)

September 18, 2013

Fails vs Wins #6

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Fail - After work one night I met a friend at Golden Dawn for a quick drink. It's super close to the shop and I wasn't going to be long so I left Frankie in the shop with a little sign in the window saying 'Don't worry I'll be back for the puppy!' When I came back Frankie had POOPED in the window display, right underneath a mannequin! The Manny was wearing a dress and it looked like she had shat herself! Doh!

Win - We reached 10,000 likes on Facebook this week! Woop woop!

Fail - It's been very quiet in the shop this week and twice customers gave me leap worthy frights by just walking in. Seriously girl, you work in a shop! If customers are giving you frights something's wrong?!

Fail - I literally squealed with delight in the McDonalds drive through this week when I saw they are making a Cheese Burger size Big Mac. It's completely solved my (first world) problem of having to choose between two Cheese Burgers or a Big Mac. Now now I can have both! Seth gave me a look like 'you need to get out more girlfriend!' but I was too stoked to care. Time to get-a-life!

Fail - Txting my flatmate while on the bike at the gym asking if he wanted me to pick up takeaways on the way home. Why do I always dream about fast food at the gym!?

Win - I realised this week seemed to be a lot more fails than wins. I was looking around for something to be a win when I spotted the two convenience stores right across the street from the shop that always jam pack the street with flowers. It looks so pretty! Such a great view that I don't really take the time to enjoy. So I popped across the road and took a few pics. Simple Pleasures x

September 7, 2013

Back In The Day

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It's kind of hard to believe it was nearly three years ago I opened The Yellow Brick Roads doors for business for the very first time. It's gone so quickly but looking at these photos of our first year makes it feel like so long ago too! I love looking back at these old pics. Things are so different now, but still so the same. xxx

September 5, 2013

Fails vs Wins #5

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Fail - I threw my movie ticket in the bin accidentally thinking it was a receipt. That's just something I do. So I had to go back to the counter, they had to find the guy who served me to vouch that I actually bought the ticket bla bla bla - I know the drill. Kinda made it worse that I was seeing Despicable Me 2 alone. Okay not really alone but not with a kid and wouldn't that have made the story so much better -hehe!

Win - Running(I wish...walking/staggering/lunging/heaving)around the block to the Pokemon Theme Song! Seriously don't laugh till you try it! It's just so motivational.

Win - I saw a boat sinking with a man standing on top of it looking a little helpless when I was driving over the harbour bridge this week. I couldn't stop and nearly didn't do anything thinking someone else must have called for help, but I decided to call the coast guard just in case. It turned out no one had called and they we're going to send someone to help him. It reminded me of an interesting article about the 'Bystander Effect'. It explains how they did tests on crowds where they faked an emergency situation and watched as no-one helped, called police or interviened. It says the larger the crowd the less likely you're going to get help in a bad situation. Freaky! I don't know how seriously that man was in trouble or if he had already called someone? Perhaps he was sinking his boat on purpose for an insurance claim and I totally wrecked his retirement plan? But it made me feel good that if he was in trouble he would have been helped.

Win - Started watching the 'Mindy Project'. Love that Woman!

Win - Had breakfast at Freds before work today. Freaken love that place!

Fail - I accidentally downloaded a heavy metal cover of 'Livin On A Prayer' for my gym playlist. I was hoping for some Bon Jovi goodness to get me through that boring elliptical machine but what I really got was some guy screaming "GINA WORKS THE DINER ALL DAAAAAAYYYYYY!!" I got such a fright! Then I laughed out loud a little bit which is not cool when you're at the gym alone. The weirdest part of the whole ordeal was that by the end of the song I was secretly kinda into it! So wrong.

August 26, 2013

A Few Photos

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I just thought I would share a few snaps of the shop I took in between outfit changes at the stores latest website shoot. xxx

August 24, 2013

Fails vs Wins #4

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Win - I found this great cover of the almighty Jay-Z's 99 Problems. It's pretty great!

Win - Okay so I know I'm like literally 10 years late but I just started watching Grey's Anatomy. I had seriously never seen a single episode! I've just finished season 2 and I'm completely hooked! That moment in the finale when Alex carries Izzie off Dennys dead body just broke my soul.

Fail - Letting soap opera type shows like Greys Anatomy make me cry like a 5 year old child. My face looked like a tragic anime cartoon after that episode - I had two thick back streams of eye makeup down my cheeks.

Win - I was given the complete Friends series box set on Blu-Ray for my B-day. It's so crazy re-watching it all in crystal clear definition. Man I love Ross! I can't get enough of that guy.

Fail - I put the shops yellow gum ball machine and yellow coat stand in the window for a little change of scenery. I thought it looked pretty cute but now everyday I hear "No you can't have a lolly pop!" then I see some child's sad desperate face smushed up against the glass longing for some candy. What a bully I am! It's like I've dangled treats in front of every child that wanders past and I'm sitting inside eating lollies and laughing in their disappointed little faces. It's just mean!

August 22, 2013

Your Home And Garden

It was a while ago now but I haven't shared this on the blog yet so sorry for the delay but here's some of the pics that were taken for an article in Your Home and Gardens June issue. I was seriously over the moon when Leanne the Editor contacted me saying she was interested in doing a story. I could never afford that kind of exposure so it's just awesome when people like what you do enough to want to feature you.
The photos were taken by the lovely Helen Bankers. Check out her website here. I felt like such a cheesy dork in the pics but she was so nice and made the whole experience really fun. I wore my Star Wars dress from Swonderful boutique.


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August 21, 2013

Fails vs Wins #3

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Win - It was my Birthday this week! I nearly made this a fail. Not too keen on being well on the other side of 25 now.

Win - On my Birthday one of Seths geckos gave birth to a little cutie pie baby green gecko. 'His' name is Ruth.

Fail - Still can't walk on the treadmill at the gym without holding onto the bar. I'm just so out of control and un-co! I know I'm just a viral youtube video waiting to happen on that thing.

Win - Got my fringe/bangs back! I know I know, boring to everyone but me but it's my Birthday okay. I'm allowed!

Fail - Went to an open home ALONE on behalf of my Mother in Law. On top of looking/feeling like a kid who was pretending to be a grown up I did one of those awkward ankle rolls where you just fall half way and then recover by running a little bit. It was really loud so all the fancy couples who were schmoozing around the house turned to see who the dork was. I then made it worse by saying 'Whoopsie Daisies!'. Who am I? An 80 year old british lady? Maby Hugh Grant from Notting Hill?

Win - Bought an awesome beaded cropped jacket off ASOS that makes me look like I'm some kind of Matador! Brilliant!

Win - Went to a good friends wedding. He found his perfect match, they're the cutest darn couple ever. They walked into the reception to the Game of Thrones theme song - classic! Plus I got to wear my new Violet Skull Dress.

Fail - Bought myself the Violet Skull Dress then it sold out straight away. I hate it when that happens! People are coming in for the dress and I'm standing there wearing it saying 'sorry it's all gone!' I feel like such a greedy guts! Shop girls of the world do ya feel me? I'm sure it's happened to you too right?

Win - Bought an awesome set of yellow industrial draws off trademe for a steal! They came out of a lovely old guys work shed and after a good scrub up they're looking great and perfect for all my sewing things.

August 13, 2013

Reminiscing

About a year after I opened The Yellow Brick Road - back in Parnell, Greta from Vela Images took these gorgeous pics of the shop. It was so amazing to have such professional whimsical images of my little shop! It was like seeing it in fresh eyes. Greta is such an wonderful photographer! Check out her website and follow her on Facebook. xxx  photo Blog4.jpg  photo Blog2.jpg  photo Blog1.jpg  photo blog10.jpg  photo blog7.jpg  photo Blog8.jpg  photo Blog11.jpg  photo Blog17H.jpg  photo BLOG18.jpg  photo Blog5.jpg

August 12, 2013

Fails vs Wins #2

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Win - I joined the Gym! Thought it was about time I did some physical activity. It's been 5 years since I did so suppose that's really a fail isn't it?

Fail - It's been 5 years since I exercised. There we go.

Fail - Tripped on the last step and fell into the reception of the gym on my second visit. Doh!

Win - Bought a gorgeous vintage dress off Etsy to wear to a wedding and it's amazing!

Fail - Started biting my nails again after a month of being chew free. It's so hard! Whyyyyy?

Win - I taught Frankie to shut doors on command. It's seriously cute!

Win - We got our second visit from the local Cat/Dog called Ari. Frankie just stares at him confused.

Win - We had a lovely shop visit from Amanda from Here Comes The Sun and she took a super cute photo of our new Cat Earrings.

Win - We had two cat related wins this week! That deserves it's own win for sure!

June 13, 2013

That Time We Made A Shop

I thought I'd share a few pics I took on my phone during the fit-out of the Ponsonby shop. It was such a crazy, dirty, tiring, stressful, expensive time!! It was amazing! We did the whole thing with the help of family and friends - for a small business with an equally small budget this was a life saver! We literally couldn't have done it with out them. Over that time we designed, built walls, wired lights, put down a floor, fixed walls, wall papered (with vintage paper from the 1930s!)plastered, scraped, sanded, stained, painted, fixed old furniture and turned a basically empty concrete shell into the little wonderland it is today. I think the guys in Bunnings got sick of seeing me there everyday! I was basically at the shop night and day for weeks with the family kind of working shifts they could. Poor Seth would work all day at the Zoo then come work the night at the shop. I was constantly filthy and wearing gross outfits. I got used to wandering around covered head to toe in white plaster. It was actually quite liberating looking disgusting in public and not giving a rip! I pretty much owe my family favours for the rest of my life but it was worth it! I love my new shop so much. It's so awesome when people have such great reactions when they first come in. I've never slept as sound as I did when I was doing hard labour. PS. Turns out after we built, gibed and plastered the walls our level was broken! So don't look to closely when you're in-store! haha! xxx  photo PicMonkeyCollage-2.jpg  photo PicMonkeeyCollage.jpg  photo PicMonkey7Collage.jpg  photo PicMonkey2Collage.jpg  photo PicMonkey1Collage.jpg  photo PicMonkey3Collage.jpg  photo PicMonkey4Collage.jpg  photo PicMonkey6Collage.jpg  photo 578956_496406173711730_394333438_n.jpg Sorry about the bad phone pics! The place was way to grubby to have my camera there! xxx

June 11, 2013

Fails vs Wins #1

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Fail - I walked past a table of super trendy Karen Walker clad girls sitting outside SPQR that all stared and laughed when I was just out of ear shot. I was super annoyed thinking they were being all judgey about my outfit or something, but then I realised I was having a very serious phone convo on my cell that had a hot pink case with huge bunny ears on it. I suppose having a serious business call on a bunny phone is a bit weird?! Still though, sunglasses inside is not okay! Hehe!

Win - Was featured in Your Home and Garden Magazine! Frankie got his portrait taken too. Thanks so much for the article Your Home and Garden!

Win - A lovely customer bought me in a little ceramic swan she found in an op-shop just because she thought would like it. She was 100% right! It's now proudly on the counter with business cards in it. That made my whole week!

Fail - Frankie wee'd on another dogs head! Yes you read that right. A cute little poodle ran up to him outside the shop to say hello and Frankie just cocked his leg and pissed right in his face! I was so embarrassed - luckily the owner thought is was funny and it was a tiny amount of wee but still. Just terrible.

Win - Re-watched one of my top 5 favourite movies of all time with a friend. Benny and Joon. She loved it which was great because there's nothing worse than talking something up and having it so close to your heart for someone you like to hate it after. If you haven't seen it you must. It's Johnny Depp in all his early 90s glory. Ahhhhh! I freaken love it okay!

April 2, 2013

Time to Learn!

Learning to sew has been on my to do list for a long time - so this year I registered in a beginners sewing and pattern making night class. I'm really enjoying it so far, although I think I'm more of "BEGINNER!" than your average beginner. I'm still trying to reign in the industrial machine that seems to only have one out of control speed, and I'm still trying to put together a very simple gathered skirt that just seems to have a mind of it's own. I know a new skill takes time and practice but I wish the process could speed up and I could be whipping up dress's for myself in a night. I've become obsessed with Vintage Patterns on ETSY. There's hundreds of them! Hopefully I can try tackle one soon!? I'm a little doubtful though. Should probably finish my gathered skirt first huh! Here's some of my favourite pattern finds so far:  photo PicMonkeydRESSCollage.jpg  photo PicMonkeyDRESSSSCollage.jpg

March 31, 2013

Location Scout

A few months ago my cousin-in-law (if that's a thing?)/ Flatmate / BFF -hehe! made THIS for the shop. It's a short clip inspired by The Yellow Brick Road. I'm so incredibly lucky to have it! Harley is the creator of Waihi Media and he's a crazy freaky film genius. We wanted to find the perfect location so we set about exploring forests we could get to easily from Auckland. We weren't after a native NZ forest look so it was little harder to find. We wanted a whimsical bare pine forest feel. This was the first forest we visited out west Auckland. I took the main costume for the film to get a feel of how it would all look. We didn't end up shooting here but it was a great trip! Check out Harley's website and the Vid!  photo DSC_4198.jpg  photo DSC_4154.jpg  photo DSC_4220.jpg  photo DSC_4199.jpg  photo DSC_4232.jpg  photo DSC_4186.jpg  photo DSC_4189.jpg